Jeffrey Gitomer, Little Black Book of Connections. Page 77 alone is worth its weight in gold. Everything else I've done to create business in the last 20 years pales in comparison... Contact me if you want a copy of the book, I'll spring for the first 20 requests.
www.brucehorlick.com and www.radiostorybooks.com
Saturday, October 16, 2010
Monday, October 4, 2010
Why Does DayTime Radio Spend Huge Amounts of Time Recapping TV?
This morning I was hearing local and national radio hosts just rehashing TV content, and I got to thinking... Wonder if there are some test stations-anywhere-who pretend that TV doesn't exist? Perhaps those stations air only their very own unique content AND even actually prohibit the content from going on-line? Would these stations gain more respect, matter more and drive more listeners to hear real time radio? I truly don't know the answers, but would love some stations to test the concepts. And even more importantly, would the return on ad expenditures improve?
VO Demos for campaigns are always at www.brucehorlick.com.
www.brucehorlick.com and www.radiostorybooks.com
VO Demos for campaigns are always at www.brucehorlick.com.
www.brucehorlick.com and www.radiostorybooks.com
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