Love STL Clear Channel's five second "island spots," right in-between songs. I bought an "island" package several years ago for an advertiser, an advertiser who continues with the package today. Sure wish I would hear Clear Channel try dropping in a :30 commercial between songs with no call letters before or after... I know programming purists would hate the idea, but in an age where ROE(return on expenditure) becomes more difficult in broadcast it's time to break the rules. Catching listeners off-guard with an ad hook is the way to go.
www.brucehorlick.com and www.radiostorybooks.com
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