So am I voice-over guy who happens to buy media time? Or, am I a media buyer who happens to cut V.O and narration? I honestly don't know, but I can tell you that I live comfortably everyday in both worlds. I fell into the media buying by accident 25years ago. Like studio engineers, media buying puts me where "the action" is.
The media industry accepts that a crackerjack producer/engineer can voice commercials. But most industry professionals seem to scratch their heads when I tell them that I allocate and negotiate broadcast media buys, millions of dollars yearly. Frankly, the deeper knowledge of the advertiser's product/service makes my
voice-overs more potent... The behind the scenes information(the dollars at stake) uniquely colors my reads.
I don't think I will ever love the broadcast buying and negotiating the way I love the V.O./narration but in an industry saturated with V.O. talent, my broadcast media savvy is a unique and pragmatic service I offer clients.
www.brucehorlick.com
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